The trademarking timeline starts with Heirlume
Name Trademark
The company name, “Nike” is trademarked and is different from the logo trademark.
Logo Trademark
Nike uses its name and a symbol, which is another trademark.
Tagline Trademark
The famous “Just Do It” tagline is their 3rd trademark.
Name Trademark
The company name, “Apple”, is different from the logo trademark.
Logo Trademark
Apple uses this symbol as a logo. Note that it doesn’t have their company name with it.
Name Trademark
The company name, “Coca-Cola” is different from the logo trademark.
Logo Trademark
Coca-Cola has their Brand name stylized as a design trademark, with no other symbols or pictures.
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